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May: Wow! They’ve got everything here. All the world’s famous brands. Aunt Cindy, what is your favorite brand?
Cindy: I love all the fashionable things. But my favorite brand is Chanel.
May: Oh, that’s a very expensive brand, but with good reason.
Cindy: Yeah. Each style is specially designed by world’s top designers. So they can always make you look amazing.
May: I see. Come here. The high heels here look really attractive. But I wonder whether it’s comfortable to wear any of them?
Cindy: Not really, especially at the beginning, if you wear high heels all day long, your feet would hurt. But, no big deal. Women can always get used to that.
May: It’s not a simple thing to be beautiful.
Cindy: Sure. But everyone loves to be beautiful. Hey, do you think this pair of sunglasses matches the handbag well?
May: Yeah, very tasteful. And with them, you look even more fashionable. Oh, there are so many French perfumers. Oops, perfumes for guys? So strange!
Cindy: Come on. Fashion is not only for women. Men also share the equal right to chase fashion. It’s the new fashion for men to wear perfumes, which is called cologne.
May: Oh, really, that’s really something new. I’m afraid not everyone can accept it.
Cindy: It takes time for that. But people’s consuming attitudes are changing quickly.
May: That’s true. Well, it’s obvious that fashion is not a cheap thing. So, do you spend all your money on it?
Cindy: No. Fashion is just part of my life, which improves its quality. But also, I’m good at financing. I have a credit card, but I never overdraft.
May: How is it that you are my mom’s sis? You two are so different. She always picks up bargains and spends more than she earns. You do so much better than her.
Cindy: I have to say that’s just the result of difference of our consumptive habits.
聽看學
阿美: 哇，這里什么都有啊，國際名牌齊全。辛迪阿姨，你最喜歡的牌子是哪個?
辛迪: 我愛所有時尚的東西。不過，我最喜歡的牌子是香奈爾。
阿美: 哦，那個牌子很貴，不過確實值得。
辛迪: 是啊，每一款都是由世界頂級設計師專門設計的。所以它們總是能使你看起來很棒。
阿美: 明白。來這邊。這些高跟鞋看起來好漂亮啊。但是我懷疑它們穿起來是否舒適?
辛迪: 不會很舒適。尤其是剛開始穿的時候，如果一整天都穿著高跟鞋，腳會很疼。但是，也沒什么大不了。女孩都會適應那個的。
阿美: 想變漂亮也不容易啊。
辛迪: 那當然。不過每個人都愛美啊。噯，你覺得這副太陽鏡和這個手提包搭配起來怎樣?
阿美: 很有品位啊。有了它們，你看起來更加時尚了。哦，這里有好多法國香水啊。哦，男士香水?好奇怪啊?
辛迪: 拜托。時尚可不是女士的專利啊。男士也有追求時尚的同等權利啊。男士香水是一種新時尚，這些香水叫古龍水。
阿美: 哦，真的，這可真是新鮮事哦。恐怕不是每個人都可以接受。
辛迪: 這還需要點時間。不過人們的消費觀念在迅速地改變著。
阿美: 這倒是。對了，時尚顯然不是一件便宜的事情。所以，你把你所有的錢都花在這里了嗎?
辛迪: 沒有啊。時尚只是我生活的一部分，它提升了生活的品質。不過，我還擅長理財呢。我有信用卡，但是我從來都不用透支的。
阿美: 你怎么會是我媽媽的妹妹呢?你們倆太不一樣了。她總是買便宜貨而且入不敷出。你做得比她好太多了。
辛迪: 我只能說這是消費習慣的不同而導致的結果吧。
經典背誦 Recitation
Cindy: Hello, I’m Cindy, Shirley’s younger sis. I love all the fashionable things, especially the world’s famous brands. So fashion is part of my life, the interesting part which can always makes me feel amazing about myself. Some people think fashion is only for women. I can’t agree with them. I always believe that men also share the equal right to chase fashion.
生詞小結
high heels n. 高跟鞋
handbag n. 手提包
chase v. 追求
cologne n. 古龍水
financing n. 理財
overdraft vi. 透支
bargain n. 便宜貨
語素 Material
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
香奈兒5號
1920年，香奈爾5號問世了。在一個很小的方形瓶中，八十多種成分混合而形成了這種奇妙的香水。這款香水在1921年發(fā)行，并被冠名為香奈爾5號。立刻，在它之前的所有香水就都過時不再流行了，香奈爾5號變成了新的流行風尚。這款香水被明星瑪麗蓮 夢露提到過，當時她說香奈爾5號是她睡覺時唯一“穿”的東西。香奈爾5號是永恒的，它持久的香味不斷地給人們帶來激動和驚喜。
Celebrity Endorsements
The celebrity endorsement has started since a long time ago. And now, all the companies are using celebrities to endorse everything. Obviously, the strategy of using celebrities is useful to promote the sales. Celebrity endorsements are very expensive but worthy, Since it can build credibility, foster trust and draw attention, all of which can translate into higher brand sales. But, on the other hand, some people think a brand should not rely on a celebrity to achieve success.
名人代言
名人代言從很早以前就已經開始了。現(xiàn)如今所有的公司都在請名人代言每一件商品。顯然，名人策略對于推動銷售是很有效的。名人代言很費錢但卻值得，因為它可以建立信譽，得到信任，還可以引起關注，所有的這些都可以轉化為更高的品牌銷售額。但是，另一方面，也有人認為一個品牌不該依靠一個名人去獲取成功。
