Word of mouse is an electronic version of the time-tested idea of word of mouth. Numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative techniques to get their message out to consumers, and businesses all over the world rely on word of mouse to promote good reputations.

“網(wǎng)絡口碑”其實就是口碑的網(wǎng)絡時代版本。如今很多廣告商都跟隨潮流，通過網(wǎng)絡口碑來宣傳產(chǎn)品。他們會通過各種各樣的創(chuàng)新技術(shù)來傳達信息給消費者，同時他們也依靠網(wǎng)絡口碑來建立良好聲譽。

Word of mouse can be built up on review sites, which allow users to post reviews and commentary on businesses, and it can also be generated on forums, chatrooms, and social networking sites.

公司可以通過評論網(wǎng)站來建立網(wǎng)絡口碑，用戶可以在該類網(wǎng)站上發(fā)表對公司的評論。網(wǎng)絡口碑傳播的形式還包括論壇、聊天室和社交網(wǎng)站等。